Breastfeeding Essentials Kit

Primary buyer: New mothers in the first few weeks postpartum, starting or settling into breastfeeding.

Specifically useful for:

• First-time breastfeeding moms who are still learning positioning, timing, and dealing with early discomfort (engorgement, soreness)
• Moms who plan to breastfeed in public or around family/guests and want privacy (nursing cover)
• Moms dealing with leaking or engorgement in the early weeks — gel pack + pads directly solve this
• Working or busy moms who need quick, one-handed access for feeds without constant undressing (feeding bra)
• Moms doing long feeding sessions and experiencing arm/back/neck strain (arm pillow)
• Family/friends looking for a practical baby shower or "welcome home" gift for a new or expecting mother

When they'd buy it: Typically Month 9 (late pregnancy, prepping in advance) through the 0–3 month baby bucket — this also lines up with your WhatsApp lifecycle stages, so it's a natural product to push in both the pre-delivery and early newborn messaging windows.

Nurse anywhere, comfortably — nursing cover gives you privacy at home or on the go

Stay dry, stay confident — washable nursing pads prevent leaks from showing through clothes

Fast relief from engorgement — hot & cold gel pack eases pain and supports milk flow

One-handed feeding made easy — feeding bra offers quick, no-fuss access for day and night feeds

Less strain, longer comfort — arm feeding pillow supports your arm and back through long feeding sessions

Real savings bundled together — buying separately costs ₹1,869; this kit is a genuine bundle discount